This movement started in the last century in the 1990's. Prompted by the Home Shopping Network of all things...(Hey I understand that connection, I was just talking to a friend about "Skypey Sales") I had the opportunity to talk with Dr. Steven Benford about his past work in this field.
Truly an insightful and awe inspiring piece.
Can someone get me Barry Diller on the phone?
Steve Benford and Inhabited TV: The beginnings of VWTV