21 Jul 2022

Metaquette #VirtualGoods #DigitalAssets Q11

 Tips & Tricks for negotiating The Metaverse

Weekly Q & A with the Doyenne of The Metaverse.....Pooky Amsterdam

Yes! The greatness that is shopping! It can be so enjoyable. Remember when "Let's go to the mall" was a weekend thing? Being able to buy stuff is more than consumerism; it's a destination,  an economic driver, can be a social activity, an opportunity for alone time and plus it makes us feel special! We shop everywhere, anytime and increasingly online so it makes sense that we would want to shop in The Metaverse.

Q: Will shopping in the Metaverse be as much fun as it is in the physical world?

Shopping in the Metaverse can be an incredible amount of fun. It is location-time-opportunity sensitive and as you create a life for your avatar, you will want to buy it stuff, just like in the physical world. And everything plus might be available. It is certainly a big pull for companies who want to use the Metaverse to reinforce brand awareness and even make sales. 

Shopping can be along a main strip where you can visit store after store, turning your thumbs up or down on the large variety of items, these nexus can offer a hub for socializing so you spend time with their product as well as wear it. There are some worlds which offer a Demo version so you can try that hairdo on before you buy it, or that tuxedo or you can teleport to the sales destination and try out  a version of what you want to buy. See demo versions of places and builds that could be part of your home. Sometimes there can be an incredible catalogue from which to decide on your purchases. Plus in the Metaverse with digital goods there are so many opportunities for WOMMA  and avatars often ask each other "Where did you get THAT?" Quality products become known and traffic to those places which deliver quality good is high.

As certain assets for an upscaled virtual existence often cost much less than their real life counterparts, another bonus can be where one's "local" wealth is leveraged. We can buy more for less, in many categories. Although for example, The Sandbox might have some assets that are 5 and even 6 figures, it is possible to get some cool stuff for $70 an item, that would kit out your little piece of land soooo well, you think, "Heck'n why not? I want to meet the folks next door." And you have a flying drone bar with endless drinks, for under a hundro.

Digital consumption also offers aspirational purchases which allow us to "own" virtual items we would not otherwise be able to, or even imagine. Top brands have leapt into places with Nikeland in Roblox, Dolce & Gabbana in Decentraland, Gucci in TheSandbox, Balenciaga in Fortnite, Ralph Lauren in Zepetto. If these are clothing styles you think are cool, you can suit up, there for a relatively small fee, and sometimes pick up promotional goods. If you don't have room in your closet, they take up even less space in your Metaverse Inventory and no dry cleaning!

Art is something you can buy in The Metaverse, and often you can hang it in your virtual home. As well as stunning NFT creations, in places where you can import textures,  you might even be able to find a duplicate of Beeple and import it for your walls. In my own home away from home, I have an incredible collection of art, which would cost $700 million in auction at Sotheby's. In my Metaverse inventory, I also own 100+ pairs of shoes, many are 5 inch heels which I can no longer wear all day in the physical world, but my avatar can and does. The Metaverse offers that better way of life, and a way to make your desires a reality. Shopping for things you might not be able to own in your reality, like that just right virtual Airplane, is thrilling. 

Buying stuff is like going on an adventure, you don't quite know what you are going to find, but you know when you have found something you want. In the Metaverse, the search, or the surf within your own world can lead to all kinds of discoveries, and of things you didn't even know you needed. Whether it is the excitement of seeing all the listed items, or wandering down a street you can't recall discovering, it can have value. With a plethora of companies joining in, I do envision an ad for let's say Wayfair, who joined the Metaverse Standards Forum to be shot entirely within a Metaverse,  a spokesavatar touting the beauty and functionality of its design. Shopping in and advertising with the Metaverse go hand in hand, or hand in mouse. Whether they are things created by other people like you, or the Gods of the game or International companies it doesn't matter. If you enjoy it, that's what counts, and yes shopping can be incredibly fun in The Metaverse!

No comments: