18 Jan 2023

Metaquette #Metaverse #MediaPlatform #Metaversemedia #MediaMetaverse #UGC #machinima Q31

Tips & Tricks for negotiating The Metaverse with........Pooky Amsterdam 

Cinema done on machine, familiarly called machinima is returning, in fact it's never left.

About a decade ago I produced a 3-day event in Second Life which saw many people from Jason Silva to Dean Takahashi to Will Wright inhabit avatars to speak on a virtual stage about Media, and the viability and future of filmed content created from virtual worlds. The Poster for that weekend is our blog picture this week. And you can find Ricky Grove, and lots of info on contemporary machinima here.

The Metaverse is a Media Platform.  A movie set, and a moving set for avatars of business and play who visit there. The First Person Story we create is part of the greater media that is The Metaverse, as it's people based. It is a UGC platform because each person's experience is singular and their own, they are creating it there. The FPSt is part of the content created in a virtual world defined as communication, moving, interaction and / or response. As we are observing ourselves on a screen or with a display, we are media, a step away from our physical bodies. 

Q: How can you use The Metaverse as a Media Platform?

If The Metaverse is media for one, it's a media platform for many.  

Taking part in any one of a myriad of virtual happenings is your introduction to starring in your own cartoon movie every night. Look at Decentraland's weekly newsletter with a constant stream of community organized events. Fortnite has a challenge tracker. Or find something here. Joining in on the fun is being part of the show. We are the media in the game.

And we can make or buy content that act like props in your digital life movie. Streamers on YouTube, VR and  video tours of favorite things to do populate YouTube.  And can you believe Spatial has become the best place to play mixed reality shooter games? It also has ingame filming options.

If a Metaverse does not have some of its users making videos about it, that's a bad sign. And if one of them doesn't have a million views, the fan base is not motivated enough. The Gamer Gods can only do so many tutorials. This classic from Sean Kruger is one for the ages though, Man vs Second Life.

Rec Room, with 7M MAU has a video of the creation ecosystem developed with Unity. That is such a wonderful step. Maybe the Metaverse with the largest UGC wins. That has been the unifying, universal model for Facebook, Instagram, Twitter et al. UGC is what we make, what we do and what we are. 

With so many streaming and video opportunities, nothing really holds us back but a cool tag and secure password.  You want to do your own videos, streams, etc? The character is your avatar, the sets and costumes are made or purchased to your liking.  In The Metaverse we are content, and create it, just like in the physical world. 

Decide what you want to get across, whether you are a brand, a concept or an individual. The Metaverse is a malleable environment and will bend to your will. The other avatars, not so much unless what you are providing is fun, fresh and interesting.

Here are some ways to use The Metaverse as a Media Platform:

  • Stream live from your, or another avatars POV: Ask random avatars a question of the day.
  • Host a talk show with invited guests from around the world. All you have to do is make sure they can log in, sit down and talk.
  • Create a branded community and use the backdrop for a web series. Create a storyboard first of  screenshots
  • Make a gameshow, open mic, debate etc with avatar audiences and film it.
  • Check out what Metaverse Explorers is doing in Party.Space. Pitch Nights which bring the community together around shared interests.
In a terrific group run by the estimeable Remco Sikkema, someone posted about a movie they saw recently. And I thought we should all pile into a metaverse and have a watch party, making comments aloud like Mystery Science Theater 3000. While I am a sit forward and engage kind of person, this is yet another way to encourage media in The Metaverse.

The Metaverse is a media platform, it can stream live or pre-recorded video and events inside and / or outside that metaverse. We also can create that media and be the content within it. Let's make that meaningful and engaging.

If you have a question, send it to info@pookymedia.com with Metaquette in the subject line and it will be answered.

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